How Effective Are Signs?
With a plethora of different mediums the current business owner has at their disposal for marketing their business, you may be thinking, how effective are signs? Sure, it seems like a common thing that every business has, but, how effective is it at reaching new customers. The simple answer is that signs make it easier for potential customers to obtain the information they need to make a purchase.
Signage Is Here To Stay
Signage that’s been designed with the consumer in mind will foster the growth of your business over time 24 hours a day, 7 days a week. Exterior signage and interior signage are two easy and undeniable factors for increasing how many new customers are visiting your business and also how much they are spending at your place of business. Almost half of the people surveyed in this report stated that they learned about the company through on-premise signs while only a third of people hear about new business through family, friends, and colleagues and increasingly less through newspaper, phone books, radio, and television ads.
What Does Signage Do For Your Business?
The bottom line is it makes you more money over time. About 8 in 10 consumers enter a store or a place of business they have never visited before because of the signage. Exterior signage is a great way to introduce yourself to new potential customers and doing it the right way can lead to big increases in your bottom line. Signs also advertise for your business 24/7. Consider a new vehicle wrap for the vehicle used for your business. It could be a truck, car, van, pickup, snowmobile, motorcycle, you name it!
68% of consumers understand that a business’ signage reflects the quality of its products or services. If your signage is old or out of date then it could be a decrement to your business. The first thing people see is your signage and that’s when they start to make assumptions about what your business is about before learning anything about you. It’s likely that a new potential customer will have already formed an opinion on your business before you can make that sale or offer your free lunch program card to them.
It’s even worse for businesses that don’t have signage. 60% of consumers said that the absence of signs deters them from entering a business. Trepidation is apparent for customers when they’re unsure of something. Maybe it’s a feeling of unease when they’re making a big purchase decision or maybe they don’t know if the what they’re looking at will ruin their diet, but, when they don’t know what they’re walking into it’s likely they won’t be adventurous enough to find out on their own and instead they will default to something familiar and reliable. If you are a new business owner those feelings of familiarity and comfort must be conveyed through the design and presentation of your sign.
Finally, half of all consumers stated that poor signage, meaning of poor quality or deteriorating signage or having misspelled words, will deter them from entering a place of business. Make sure that you’re working with a professional signage company that can handle your order and that will go through multiple checks of your sign before it’s out and door and delivered to you. Spectrum Signs is a 3M certified signage company which means you’re only getting the best quality products and also working with 3M certified installers. Let us take care of the details so that you don’t have to.
The Bottom Line
The bottom line, which is often considered the only thing that matters, is that good quality signage installed in the right places can increase your ROI. Just adding one additional sign on the premises of the business resulted in an increase in annual sales revenue os some business of 4.75% and increased the annual number of transactions by 3.94%.
Spectrum Signs is qualified to create amazing signage for your business. Give us a call today to see how it’s all possible.
